Privacy Policy

Last Updated: July 13, 2025

Yazyan Design ("we," "us," or "our") is a digital marketing service based in Spartanburg, South Carolina. We are committed to protecting the privacy and security of the personal information we collect from our website visitors, clients, and the customers of our clients. This Privacy Policy outlines our practices regarding the collection, use, storage, and disclosure of your personal data, and explains your rights concerning that data.

By accessing or using our services, you agree to the terms of this Privacy Policy. We encourage you to read this policy carefully to understand our practices.

1. Introduction and Applicability

As a digital marketing service, our operations inherently transcend geographical boundaries. While we are based in Spartanburg, South Carolina, our services may reach individuals across various US states and potentially international borders. Consequently, our data privacy obligations extend beyond South Carolina's specific laws to encompass applicable US federal laws, various US state privacy laws (such as those in California, Virginia, Colorado, Utah, and Connecticut), and international regulations like the General Data Protection Regulation (GDPR) if we process the personal data of individuals residing in the European Union .

This policy applies to all personal information collected through our website, services, and interactions with you.

2. Types of Information We Collect

We collect various categories of personal data to provide and improve our digital marketing services, understand consumer behavior, and optimize campaigns. The types of information we collect depend on your interactions with us and our services.

2.1. Information You Actively Submit

We collect information that you voluntarily provide to us when you interact with our website or services. This may include:

Personal Identifiers: Your name, email address, telephone number, and postal address.
Account Information: Usernames, passwords, and other credentials used to access our services.
Commercial Information: Payment and billing information (e.g., credit card details) when you purchase our services.
Communications: Information you provide when you contact us via electronic means, website forms, or email correspondence.
Feedback and Preferences: Information you provide through questionnaires, feedback forms, or surveys that help us understand your interests and provide better service.6

2.2. Information We Collect Automatically

When you visit our website or interact with our digital content, we may automatically collect certain information about your device and usage patterns through cookies and other tracking technologies. This information helps us monitor website usage, assess performance, and conduct statistical analyses.
This may include:

Device and Usage Data (Engagement Data): Your IP address, domain and host name, type and version of your internet browser software and operating system, date and time of access, duration of stay, specific pages, images, videos, or forms accessed, and the website URL that referred you to our website.
Behavioral Data: Information about your interactions with our website, mobile applications, social media pages, email communications, and paid advertisements, such as clicks, page views, time spent on site, navigation paths, and search queries. This also includes transactional information like purchase histories.

Attitudinal Data: Metrics reflecting consumer perceptions, preferences, and feedback, such as customer satisfaction scores and product desirability ratings.

2.3. Information from Third Parties

We may infer or generate information based on the data we collect or combine information you provide with data from third-party sources, in accordance with applicable law. This can include information from partners, data brokers, service providers, aggregators, and publicly accessible sources. This information is used for purposes such as detecting and preventing fraudulent activity, enhancing personalization, and improving our services.

2.4. Sensitive Personal Information (SPI)

While we generally do not seek to collect sensitive personal information (SPI) such as social security numbers, driver's license numbers, ethnic/religious background, or biometric data, if such information is inadvertently collected or becomes necessary for a specific service, we will handle it with heightened care and in accordance with stricter guidelines mandated by laws like CPRA, VCDPA, CPA, and CTDPA. We will obtain explicit opt-in consent for processing sensitive personal data where required by law .

3. How We Use Your Information

We use the information we collect for various purposes, primarily to provide, maintain, and improve our digital marketing services, personalize user experiences, and ensure the security and integrity of our operations. Our legal bases for processing personal data include:
To Fulfill a Contract or Provide Services: To deliver the digital marketing services you have requested, administer your account, process payments, and provide customer support.
With Your Consent: Where you have given us explicit consent for specific processing activities, such as sending marketing communications or placing certain types of cookies . You have the right to withdraw your consent at any time.
For Our Legitimate Interests: To operate and improve our business, personalize your experience, analyze website usage, conduct research, detect and prevent fraud, and enhance security, provided these interests are not overridden by your data protection rights.
To Comply with Legal Obligations: To meet our legal and regulatory requirements, such as responding to lawful requests from public authorities.
Specifically, we use your data to:
Provide and Improve Services: Deliver and maintain our website and services, and develop new features and offerings.
Personalize Customer Experience: Tailor content, product suggestions, and offers based on your behavior, preferences, and past interactions .
Target Marketing Segments: Analyze demographic and behavioral data to create precise audience segments for effective omnichannel campaigns .
Improve Ad Performance: Optimize advertising campaigns in real-time based on performance data, leading to improved cost-per-click (CPC) and efficient budget pacing .
Communicate with You: Send you necessary communications related to our services, updates, and marketing information.
Analytics and Research: Analyze trends, track website usage, and conduct research to understand user interests and improve our services.
Security and Fraud Prevention: Detect, prevent, and address fraudulent, deceptive, or illegal activity, and ensure the security of our systems.
Forecasting and Planning: Predict consumer interests, identify emerging trends, and anticipate buying patterns to inform future strategy .

4. How We Share and Disclose Your Information

We may share or disclose your personal information with third parties under specific circumstances and for defined purposes. We do not rent or sell your personal information for direct monetary gain.

4.1. Sharing with Third-Party Service Providers

We engage carefully selected third-party service providers to perform functions on our behalf, such as payment processing, website hosting, data analytics, customer service, and sending marketing communications. These providers are contractually obligated to protect your information and are prohibited from using it for any purpose other than providing services to us.

4.2. Sharing for Marketing and Advertising Purposes

We may share information with advertising partners (e.g., Google AdSense, AdRoll) and data brokers to enhance personalization, deliver targeted advertisements, and improve the overall customer experience. This can include "cross-context behavioral advertising," which, under laws like the California Privacy Rights Act (CPRA), triggers specific consumer rights even if no direct monetary exchange occurs for the data itself.

4.3. Legal and Business Transfers

We may disclose your information in response to judicial or governmental subpoenas, warrants, court orders, or as otherwise required by law. We may also disclose information to protect our rights or property, enforce our Privacy Policy and Terms of Use, and prevent harm to you or others.6 In the event of a merger, acquisition, or other business transfer, your personal data may be transferred to the acquiring entity, which will be bound by similar privacy standards or you will be notified of any material changes.

4.4. Opt-Out of Sale or Sharing

You have the right to opt out of the "sale" or "sharing" of your personal information, particularly for purposes like targeted advertising . We provide clear and accessible mechanisms for you to exercise this right, including a "Do Not Sell or Share My Personal Information" link on our website.

5. Cookies and Other Tracking Technologies

Our website uses "cookies" and similar tracking technologies to enhance your online experience, track viewing habits, enable easy logins, personalize content, and analyze site traffic .

5.1. Types of Cookies We Use

Necessary Cookies: Essential for the basic functionality of our website (e.g., enabling navigation, accessing secure areas) .
Performance Cookies: Collect data on how users interact with our website to improve overall user experience (e.g., page load times, error messages) .
Functional Cookies: Remember user preferences and choices to provide a more personalized experience (e.g., language settings, login details) .
Advertising Cookies: Used to deliver targeted advertisements to you based on your browsing behavior and preferences across different websites .

5.2. Your Choices Regarding Cookies

Most web browsers are set to accept cookies by default. You can configure your browser to warn you before accepting cookies or to refuse all cookies. However, please note that refusing cookies may affect the functionality of our website and limit your ability to use certain features.
For non-essential cookies, we implement mechanisms to obtain your explicit consent before they are placed on your device, particularly for users in regions subject to GDPR . You will be presented with clear choices, allowing you to:
Accept all cookies: Consent to all described cookie uses .
Reject non-essential cookies: Opt out of cookies not strictly necessary for website functionality .
Customize cookie preferences: Select specific categories of cookies you consent to .
We also honor universal opt-out mechanisms (UOOMs), such as the Global Privacy Control (GPC), for targeted advertising and data sales, where required by law.

6. Data Security

We are committed to protecting your personal information. We implement reasonable and appropriate technical and organizational security measures to protect against unauthorized access, loss, alteration, or disclosure of your data. These measures include:
Encryption: Protecting data during transmission (e.g., using SSL encryption for credit card transactions) and at rest.
Pseudonymization/Anonymization: Techniques to process personal data in a way that it can no longer be attributed to a specific individual without the use of additional information.
Access Controls: Restricting access to personal information to authorized employees and service providers who require it for the purposes described in this policy.
Regular Testing: Having a process for regularly testing, assessing, and evaluating the effectiveness of our security protocols.
While we strive to protect your personal data, no internet transmission or electronic storage method is 100% secure. Therefore, we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data. We are committed to facilitating the exercise of these rights. These commonly include:
Right to Know/Access: The right to confirm whether we are processing your personal data and to access specific pieces and categories of personal information we hold about you, including how it is used and with whom it is shared .
Right to Correct/Rectify: The right to request correction of inaccurate personal information we hold about you.
Right to Delete/Erase: The right to request the deletion of your personal information, with certain exceptions. We will also notify third parties to delete that data upon request where required by law .
Right to Opt-Out: The right to opt out of the "sale" or "sharing" of your personal information, targeted advertising, or profiling that produces legal or similarly significant effects concerning you .
Right to Data Portability: The right to obtain a copy of your personal data in a portable and readily usable format that allows you to transmit the data to another controller without hindrance .
Right to Limit Use/Disclosure: For sensitive personal information, you may have the right to limit its use and disclosure.
Right to Object/Restrict Processing: The right to object to or restrict certain processing activities.
Right to Withdraw Consent: The right to withdraw your consent at any time where processing is based on consent.

7.1. How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We may require you to verify your identity before processing your request. We will respond to your request within the timeframe required by applicable law (e.g., 45 days, with a possible extension).
For requests related to the sale or sharing of personal information under California law, you may also click on the "Do Not Sell or Share My Personal Information" link on our website.

8. Children's Privacy

Our website and services are primarily intended for adults. We do not knowingly market to or collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information in accordance with the Children's Online Privacy Protection Act (COPPA). If you believe we may have collected information from a child under 13, please contact us immediately.
For minors between the ages of 16 and 18, we adhere to stricter opt-in requirements for data sale or sharing for behavioral advertising purposes where mandated by law .

9. Data Retention Policy

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and applicable legal requirements.

10. International Data Transfers

As a digital marketing service, we may transfer and process your personal data in countries other than your country of residence, including to the United States where our servers are located. These countries may have data protection laws that are different from the laws of your country. When we transfer your personal data internationally, we implement appropriate safeguards to ensure your data remains protected in accordance with this Privacy Policy and applicable laws, such as relying on standard contractual clauses or other legally recognized transfer mechanisms.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

12. Contact Us

Yazyan Design
Spartanburg, South Carolina
Phone: 864-381-8450
Email: contact@yazyandesign.com
You also have the right to lodge a complaint with the relevant data protection authority if you believe we have violated your privacy rights.